Two of the biggest considerations for aspiring entrepreneurs are business name and logo design. This is especially true in today’s online world. Logo designs need to look good on a wide range of devices, from laptops and desktops to a growing array of mobile devices. There are several things to consider when designing a logo for your new business website. Here’s what you need to keep in mind.
1. Hire a professional
When it comes to your logo, a professional designer is well worth the investment. This is especially true when you want to create a logo for a website. There are a few more technical things to consider when designing a logo for the web, so it’s a good idea to work with a professional. Though you might be tempted to save money by doing the design yourself, unless you’re an experienced graphic designer go ahead and make the investment in your branding.
2. Opt for timeless design
There are trends in design just as there are in any other industry. Make sure you convey to your designer the importance of creating a timeless logo for your website. You don’t want to get caught up in a logo trend only to have it look tired and boring in the coming years. Ideally your brand will be around for a long time to come, and you want your visual branding to stand the test of time.
3. Choose simplicity
Simple is better when it comes to logos. If your designer creates something too busy, it will be confusing and frustrating for the viewer. Simple designs are more impactful and memorable for potential customers. Go for a limited color palette and just one or two fonts.
4. Consider how it will look on the small screen
We live in a mobile world! You want to make sure that your designer creates a logo that will look good on screens of all sizes, from large monitors to small smartphone screens. Always pay attention to how your design looks on the small screen.
5. Think about your messaging
As with any other component of your brand, thinking about your messaging is important. Does your logo align with the other aspects of your business? It should fit in seamlessly with your brand’s message so that it resonates well with your customers.
6. Consider getting creative with negative space
Some of the best logos out there are ones that have used negative space creatively. Consider the hidden arrow in the Fed Ex logo or the World Wildlife Federation’s iconic panda bear. Taking advantage of negative space will help your logo stand out, and illustrate key features in a minimalist way.
7. Test different styles with your audience
It’s a good idea to test different logo styles with your audience, just as you’d test different versions of the copy on a new product page. Chances are you that you may like the look of one design, but that particular style may not resonate with your audience as well. You want to make sure you come up with a design that both you and your customers can appreciate. Test, test, test to find out what moves your audience to action.
8. Watch out for bad words
One of the biggest faux pas in the design industry is accidentally incorporating colorful language into your text based logo. One popular weight loss company found this out the hard way! Make sure that it reads cleanly if you are choosing to put multiple words together. Avoid design mishaps by carefully reviewing your logo before agreeing upon the final design.
Logo design is one of the toughest aspects of branding for many companies. And designing a logo in the online age comes with unique challenges that companies didn’t need to consider in the days of exclusive print design. Consider these ten things when developing the perfect logo for your business. They will help to ease the pain of the design process!
