Logo design is ever evolving. Logo designs are dynamic in nature, probably because they are developed for brands that are also equally dynamic in their aspirations and activities. Through this evolution, logo designers have to keep rethinking about what will be the next best trend in terms of shape or color or typography or incorporation of additional elements into the designs.
Today’s technology has enabled Logo designers to easily play with different shapes, colors and textures to create Logo Designs that truly represent a brand. Logo Designers don’t just need inspiration anymore – they need guidance on what the latest trends in Logo Design are so they can incorporate them into their work seamlessly. Here are some of the most prominent Logo Design Trends you may see over the course of this year:
Geometric Logo Designs
The trend has been around for a while but this year it will be even more prominent. Logos created using geometric shapes or patterns would have to be simple and minimalistic so that the message they intend to convey is not lost amidst the complexity of the Logo. It should still remain straightforward and easy-to-appreciate. There would always be room for a little vocal embellishment when it comes to Logo design, but there cannot be too much going on in a geometric Logo design or else its purpose will get completely lost. This is why when designing Logo using geometric elements, one must use only those shapes and patterns as per the Logo brief.
Pastel Colors in Logo Design
Logo Designs that use pastel colors are usually related to those brands which intend to convey a sense of positivity and hope, innocence and simplicity. These Logo Design should generally avoid using any other colors apart from the ones mentioned earlier. Bright and vibrant colors could also be used sparingly, but it has to be kept in mind that this approach should not be overused at all because then you will end up comprising on the main aesthetic of Logo design – Simplicity! Gradients in Logo Design
Gradients in Logo Design
Gradient was quite popular among Logo designers last year too. This trend is expected to continue with its increasing presence in Logo Designs across various industries this year as well. Logo using gradient usually have a sense of depth and sophistication about them. Logo designers use to create Logo Designs with gradients by using two or more colors from the same color spectrum. Logo designs that use high-quality textures, shine and matte effects to enhance the Logo design should also be considered as Logo Designs with gradient effects. Logo Designs with Shadows
Logo Designs with Shadows
Logo designs that have an element of shadow in them usually convey a sense of sophistication and elegance. These kinds of Logo Design are quite popular among brands related to luxury products such as fashion, cosmetics etc. Logos having shadows can either be illustrated or can be made up of gradients too which makes for a very rich impact. There is another way these types of logos could also look great – they could also contain a single picture or an illustration that has been digitally rendered to have a 3D effect. Logo designs containing this element tend to be quite expensive because of the amount of time and effort required for them, but they always garner a lot of appreciation from consumers as well as Logo Designers alike.
