To make known the value of a legitimate business opportunity, the best way is to put up a creative advertisement campaign that could result in a steady stream of residual income.
There is, of course, the online entrepreneur who is always and exclusively focusing his sight in the cost involved, and thus don’t advertise his legitimate business opportunity effectively, but if you could dig down deep into his thoughts you would find a fairly well-rooted conviction that continuous creative advertisement is really a good thing.